Southwestern Michigan College

The Brief:

To create a micro site to be integrated into the existing website with a create spin. Will be used by enrollment staff in recruiting.  A quick reference for prospective students to the Southwestern Michigan College website on what is new at the college.

The Work:

Used a grungy fun look to bring depth to the site.  Also integrated elements I created for our print pieces as a branding element.

New @ SMC website

Client:

Southwestern Michigan College Foundation

The Brief:

To create a tri-fold brochure for the Alumni Plaza’s Buy a Brick campaign.

The Work:

A sophisticated look was used to compliment commencement and the older audience to which were targeted in the campaign.  Includes a grid of prices and sizes available.

Client:

Southwestern Michigan College

The Brief:

To create a direct mail booklet listing the classes the college offers and emphasizes the summer class availability and the expansion of Continuing Education Courses.

The Work:

Used images of student enjoying the library and socializing in summer attire.  Attempted to attract students coming home from 4-year college’s to take classes on their summer and lighten their load the rest of the year. On the back cover, nursing was used to attract student seeking continuing education and professional development students.